How Catalina Cleaning Compares to National Cleaning Franchises
National franchises charge franchise fees, corporate overhead, and marketing costs that get passed to you. Catalina Cleaning connects you with vetted, insured independent cleaners at 20 to 40 percent less.
Side-by-Side Comparison
How Catalina Cleaning stacks up against the four largest national cleaning franchises on the factors that matter most to homeowners.
| Feature | Catalina Cleaning | Molly Maid | Merry Maids | MaidPro | The Maids |
|---|---|---|---|---|---|
| Standard Clean | From $200 | $120-$300 | $150-$300 | $100-$250 | $200-$270 |
| Deep Clean | From $270 | $300-$500 | $240-$480 | $190-$300+ | $400-$500 |
| Online Pricing | Yes, instant quotes | No, estimate required | No, estimate required | No, estimate required | No, estimate required |
| Same Cleaner | Yes, always | Varies by location | Rotating crews | Varies | Team of 3-4, rotates |
| Contracts | No contracts ever | No contracts | No contracts | No contracts | No contracts |
| Insured | Full liability | Yes | Yes | Yes | Yes |
| Background Checks | Yes, every cleaner | Yes | Yes | Yes | Yes |
| Locally Owned | Yes, Miami-founded | Franchise (Neighborly) | Franchise (ServiceMaster) | Franchise | Franchise |
| Eco-Friendly Products | Yes, standard | On request | On request | On request | HEPA filters only |
Catalina Cleaning vs Molly Maid
Molly Maid is one of the largest residential cleaning franchises in the US, owned by Neighborly. They typically charge $120 to $300 per standard visit with team rates of $60 to $100 per hour. However, they do not publish pricing online and require an in-home estimate before giving you a number.
Catalina Cleaning provides instant online quotes starting at $200 for standard cleans. Because we operate as a marketplace connecting you directly with vetted cleaners, there is no franchise overhead added to your bill. You also get the same cleaner assigned to your home every visit, while Molly Maid locations may rotate crews depending on the franchise.
Catalina Cleaning vs Merry Maids
Merry Maids, a ServiceMaster brand, is the largest residential cleaning franchise in the country. Their standard visits typically cost $150 to $300, with deep cleans running $240 to $480. They use rotating two-person teams at roughly $120 per hour and do not publish pricing online.
Merry Maids often runs intro discounts of $50 to $100 off the first five cleanings, which can make the initial price look competitive. After the promotional period, prices return to full rate. Catalina Cleaning offers consistent, transparent pricing from day one with no promotional gimmicks. Our recurring plans start at $130 per visit with discounts of up to 56 percent off the deep clean rate.
Catalina Cleaning vs MaidPro
MaidPro differentiates itself with a 49-Point Checklist that lets customers customize which rooms and tasks get cleaned. Their pricing is not published online, but customer reports suggest $100 to $250 per recurring visit and $190 to $300 or more for one-time deep cleans.
Catalina Cleaning also offers customizable cleaning checklists without the franchise markup. Our cleaners work with you directly to tailor each visit to your priorities. The difference is transparency: you can get an instant quote on our website in under two minutes, while MaidPro requires a phone call or in-home consultation.
Catalina Cleaning vs The Maids
The Maids positions itself as a health-focused cleaning service with a proprietary 22-Step Healthy Touch Deep Cleaning System and HEPA filtration vacuums. They send teams of three to four cleaners and charge $200 to $270 per standard visit and $400 to $500 for deep cleans, making them the most expensive major franchise.
Catalina Cleaning uses eco-friendly products as standard on every clean, not as a premium upsell. Our deep cleans start at $270, which is at the low end of a standard visit at The Maids. You also get a dedicated cleaner who knows your home rather than a rotating team of three to four people.
The Best of Both Worlds
Most homeowners face an impossible choice: pay franchise prices for reliability, or roll the dice on an unvetted independent cleaner for a lower price. Catalina Cleaning eliminates that tradeoff.
Affordable Pricing
No franchise fees or corporate overhead. Pricing 20 to 40 percent below national chains for the same quality of service.
Professional Protection
Every cleaner is background-checked and every job is covered by full liability insurance. The safety of a big company without the big company price.
Personal Service
Same dedicated cleaner every visit. No rotating teams, no strangers. Your cleaner knows your home, your preferences, and your standards.
226+ Five-Star Reviews
Rated 5 stars by real customers on Google
3+ Years in Business
Founded in 2022, serving 1,000+ happy clients
Licensed & Insured
Full liability insurance for your peace of mind
Satisfaction Guaranteed
Not happy? We'll come back and make it right — free
Frequently Asked Questions
Common questions about how Catalina Cleaning compares to national cleaning franchises.
In most cases, yes. Catalina Cleaning publishes transparent pricing starting at $130 for recurring cleans and $200 for standard cleans. Molly Maid does not publish prices and requires an in-home estimate, but industry data shows their rates typically range from $120 to $300 per visit with hourly team rates of $60 to $100. Because Catalina operates as a marketplace without franchise overhead, our pricing is typically 20 to 40 percent lower than national chains for comparable service.
Yes. Every cleaner on the Catalina Cleaning platform goes through a thorough background check and vetting process. We also carry full liability insurance on every cleaning, which is something most independent cleaners do not offer. You get the trust and accountability of a professional company with the personal touch of a dedicated cleaner.
Yes, we assign a consistent cleaner to your home. This is one of our biggest advantages over national franchises, which often rotate crews. Your cleaner gets to know your home and your preferences, which means a better clean every visit.
No. We never require contracts or long-term commitments. You can schedule recurring weekly, biweekly, or monthly cleanings and cancel anytime with no penalties. National franchises like Merry Maids and Molly Maid also claim no contracts, but Catalina makes it genuinely flexible by letting you skip, reschedule, or pause at any time.
Catalina Cleaning serves 12 metro areas across the United States including Miami, Broward County, Palm Beach County, Orlando, Tampa, Panama City Beach, Washington DC, Houston, and San Antonio. Our strongest presence is in South Florida, where we have over 226 five-star Google reviews.
Independent cleaners often charge less per hour, but roughly 99 percent of them do not carry general liability insurance or workers compensation. If a cleaner is injured in your home or damages property, you could be liable. Catalina matches you with vetted, background-checked independent cleaners and covers every job with full liability insurance. You get the best of both worlds: affordable pricing and professional accountability.
Yes. Unlike Molly Maid, Merry Maids, MaidPro, and The Maids, which all require phone calls or in-home estimates, Catalina provides instant online quotes through our website. Enter your home size and service type and get a price in under two minutes.
We stand behind every clean with a satisfaction guarantee. If you are not happy with any aspect of the cleaning, contact us within 24 hours and we will send your cleaner back to make it right at no extra charge.
See the Difference for Yourself
Get a free, instant estimate in under two minutes. No phone calls, no in-home visits, no surprises.